Marketing Your Business

 

HJ Design’s turnkey marketing approach starts with analyzing what’s working and what could be improved in your overall marketing — from how your staff handles phone calls to where your current ads are being placed. Next, we pinpoint gaps that don’t support your marketing investment: at times, making operational changes has more impact than spending more on advertising. We work with you to implement a plan that balances your patients’ needs with your practice’s “business” needs.

Our customized plans focus on:

  • Branding/Identity Building — Making your business stand out in a positive way from patients’ other healthcare options
  • Developing a Strategic Marketing Program — Mapping out cost-effective ways to get your message across clearly, consistently, memorably AND establishing tracking programs that measure ongoing marketing success
  • Internal Marketing — Training your staff to leverage every inbound phone call and patient visit for practice success, to use a wide range of customer service skills, and to create and streamline successful tracking
  • Referral Programs — Expanding your specialty practice’s existing referral base with positive outreach and service excellence
  • External Marketing — Utilizing the best mix of publicity, advertising, and media at the right time and in the right places to meet your expansion goals.

Click here to learn more about the importance of choosing the "right" Healthcare Marketing Firm.